About us
dp69 eyewear was born in 2014 from the will of Daniele Padovani and Michele Lazzaro, two Tuscan friends who bet on their creative abilities. Thanks to their flair, the authentically Italian brand quickly gained the interest of the public as well as national and international distributors. The style of the product combined with original communication is the secret of this success in the eyewear market. The recent shift towards sustainability and environmental care confirms the philosophy of a brand attentive to certain themes: prescription and sunglasses made with materials from renewable sources, skilfully and vivaciously. The ability to always change, while remaining faithful to a positive vision of life for the well-being of all, also demonstrates a good dose of courage that has borne fruit over the years, because the creators of all this have clear ideas that they intend to pursue in the most coherent way possible, with a great and real ability to listen to people and the public.
Daniele Padovani is in charge of dp69 design and product. The experience gained in the optical field is combined with that acquired in the jewelry sector. Research and a taste for innovation are the hallmarks of his work. His way of conceiving eyewear takes into account not only aesthetic and ergonomic aspects, but also those related to production.
His natural flexibility allows him to create an accessory by discussing and sharing his project with the various stakeholders involved in the production process, balancing creativity and feasibility. His passion for motorcycles and Hispanic culture characterizes his philosophy of life: adventure and joie de vivre. His profession has allowed and still allows him to travel a lot, to know the world and the diversities from which he draws lessons and inspiration, together with his wife Tiziana, always present within the company, and his daughters Penelope and Carolina.
Michele Lazzaro, on the other hand, takes care of the image and visual communication of the dp69 brand. He is a creativity professional with thirty years of experience in the marketing and advertising sector. A long professional career that has allowed him to confront and find original solutions even in particularly complex cases.
Many successful advertising campaigns, also at an international level, bear his signature. His creative and eclectic soul is also found in his books and graphic novels of which he is an author and screenwriter. His love for singing, ancient Greek philosophy, photography, painting, cinema and art in general, is the cornerstone of his life and his personal communicative style.